Hosting a Book Launch
Hosting a Book Launch Guidelines”
The Sakura Tree
ISBN 0-88995-354-6 cloth
32 Pages • 10 1/4 X 9 1/4"
CDN 19.95 • USA 17.95
The following information kindly provided by Val Burkeland Hall, email@example.com, phone:403-509-0803, Marketing &
Promotions Manager, Red Deer Press.
Release Date: April 2007
Book Launch Guidelines
Hosting a Book Launch
Each book launch host will have individual needs. Here is a list of things to keep in mind when deciding to host a book launch:
Advertising: For every book launch Red Deer Press will provide black and white flyers and posters to promote the event. In terms of placing ads and in print publications (i.e.. Local newspapers) there may be co-op funds available. For more information please contact: Val Burkeland Hall, firstname.lastname@example.org, phone:403-509-0803, Marketing & Promotions Manager, Red Deer Press, Trailer C, 2500 University Drive NW Calgary, Alberta, Canada T2N 1N4
It is best to have books available at least two weeks in advance of a book launch. This is so the book can be promoted before the launch and to get people excited to meet the author/illustrator. When planning a book launch please consider delivery times for orders (usually no more than two weeks) and two weeks to promote the book launch.
One of the best ways to get people excited about attending a book launch is to send them invitations either in the mail or by e-mail. Regular
customers or people who receive newsletters are the best audience for you to invite. An invitation list is also a good way to gauge how many people to expect at the event especially if you include RSVP information. Red Deer Press will assist you by designing and printing invitations. Please contact Stephanie Stewart for more information.
It is up to the book launch host if they would like to provide refreshments during the event. Please contact Val Burkeland Hall, email@example.com, phone:403-509-0803 for more information.
For retailers with Fitzhenry & Whiteside Ltd., Accounts please contact your area sales representative or Customer Service at:
Fitzhenry & Whiteside Ltd.
Ph: 403-509-0800 Fax: 403-228-6503
For all other retailers please contact:
Office Manager Red Deer Press, 403-509-0800
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